The embrace is a way to hold something inside us. But an embrace It’s a souls exchange too, a world that gives itself to the other half, and two cities that, thanks to sport, can embrace themselves.
European Volleyball Championship’s logo tries to explain this concept in a simple and steadfast way. Both Serbian and Italian flags are the thin embrace and it shows that Rome and Beograd will give to volley with its symbolic object: the ball.
The ball flies hanging on a light blue aura, that grows in intensity while the sphere slips between the flags, soft in quasi-humanoids forms, as if they were two silhouettes ready for the wall’s volleyball technique.
From such an elegant technique we carry our conversation on Championship poster, with its elegant colours and tones like an “evening dress”.

The player jumping on the background to take the ball with his stretched out arms in a soft black; his right arm, marked in a warm red, resounds allegorically the logo’s light-blue wake and it gives a sense of verticality to the figure (but which is the most vertical sport than volleyball?). The figure seems to be bracketed into the two flags that, just for this occasion, lose their official colours, to become even more red.

What this means at last?
This is an embrace to Rome and Beograd that will live their gala with European Championship, trying to lose borders still so rigid and becoming a point of reference toward the final objective: a sport big flag that embraces Europe.